Your success in the Modern Marketing program depends on your
ability to complete a final project, which is grounded in a real-life work scenario that challenges your ability to strategize, execute, and
communicate the performance of your campaign.
Your success in the Modern Marketing program depends on your
ability to complete a final project, which is grounded in a real-life work scenario that challenges your ability to strategize, execute, and
communicate the performance of your campaign.
You’ll leave with:
A certificate representing successful completion.
An interview with our partner organizations for remote digital marketing positions.
A coveted spot in the Modern Marketing network, including access to alumni perks.
SOME OF OUR PARTNERS
SOME OF OUR PARTNERS
WHAT YOU CAN EXPECT FROM THE FINAL PROJECT
Create a digital marketing strategy around a free digital product.
Create automated email flows to continue touchpoints with leads.
Develop a landing page for that product to track lead generation.
Set up tracking and analytics for your ads, landing page and email flows.
Create an organic presence on a social media channel of your choice.
Develop a report with your strategy, interpreted data, and next steps.
Run digital ads on the channel to bring real leads to your landing page.
This project assesses the skills you’ve learned in the program and ability to level-up the value you bring to an in-house digital marketing team—all elements have been confirmed as highly desirable skills by our partner organizations.
Graduates who are looking for work or a career change will have the opportunity to interview with our partner organizations and we’ll support you with resume development and interview preparation.
Our interactive program is taught on Zoom, so you can access it anywhere in the world.
Our interactive program is taught on Zoom, so you can access it anywhere in the world.
Classes run at a pre-set time to fit in as much as possible and easily schedule around your full-time commitments.
Classes run at a pre-set time to fit in as much as possible and easily schedule around your full-time commitments.
CLASS TIMES
MONDAY - THURSDAY
7:00 PM to 10:00 PM EST
SATURDAY
8:00AM to 3:00 PM EST
“Modern Marketing teaches skills that are hard to find, like LinkedIn and TikTok. We always need people with these skills at FMO Media and now we can finally find and hire them!”
“Modern Marketing teaches skills that are hard to find, like LinkedIn and TikTok. We always need people with these skills at FMO Media and now we can finally find and hire them!”