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Email Marketing Masterclass

Introducing the Email Marketing Masterclass, led by industry expert Vanessa Griffiths. Unlock the power of email marketing and learn proven strategies to engage, nurture, and convert your audience. Vanessa’s extensive experience in various industries and her expertise in crafting effective email campaigns will empower you to achieve remarkable results and maximize the impact of your email marketing efforts.

Support Included

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Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

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Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

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Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

Image 1

Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

Image 2

Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

Image 3

Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

Vanessa Griffiths, the instructor for the Email Marketing course, was exceptional. Her in-depth insights, practical guidance, and engaging teaching style made the learning experience enriching and dynamic. Through her expertise, I gained a comprehensive understanding of crafting effective email campaigns and automation.

Marlise Poutougnigni

Client Experience at Walmart

Vanessa Griffiths, the instructor for the Email Marketing course, was exceptional. Her in-depth insights, practical guidance, and engaging teaching style made the learning experience enriching and dynamic. Through her expertise, I gained a comprehensive understanding of crafting effective email campaigns and automation.

Marlise Poutougnigni

Client Experience at Walmart

Masterclass Outline

Led by industry expert Vanessa Griffiths, this transformative masterclass equips you with the essential skills and knowledge to excel in email marketing. Explore the fundamentals, develop a winning strategy, learn audience segmentation techniques, and master tracking and analytics for continuous optimization.

Embark on this transformative Email Marketing Masterclass and unlock the full potential of your email campaigns. With Vanessa Griffiths as your guide, you’ll gain the expertise, strategies, and insights to engage, convert, and build lasting relationships with your audience through effective email marketing.

Play Video

Class sample

  • Email Marketing Introduction: Gain a comprehensive understanding of email marketing, its benefits, and its role in your overall marketing strategy.
  • Software & Tools: Explore the essential software and tools used in email marketing to streamline your campaigns and achieve optimal results.
  • Campaign Planning: Learn the key elements of successful email campaign planning, including setting objectives, defining target audience, and crafting compelling content.
  • Email Marketing Introduction: Gain a comprehensive understanding of email marketing, its benefits, and its role in your overall marketing strategy.
  • Software & Tools: Explore the essential software and tools used in email marketing to streamline your campaigns and achieve optimal results.
  • Campaign Planning: Learn the key elements of successful email campaign planning, including setting objectives, defining target audience, and crafting compelling content.
  • Strategy Development: Develop a robust email marketing strategy that aligns with your business goals and resonates with your target audience.
  • Design & Layout: Learn best practices for email design and layout to create visually appealing and engaging campaigns.
  • Compelling Copywriting: Master the art of writing persuasive and engaging email copy that captures attention and drives action.
  • Personalization & Segmentation: Explore advanced techniques for audience segmentation and personalization to deliver tailored messages that resonate with your subscribers.
  • Automation & Workflows: Discover how to create effective automated workflows to nurture leads, onboard new subscribers, and deliver timely and relevant content.
  • Mobile Optimization: Learn how to optimize your email campaigns for mobile devices, ensuring a seamless experience for mobile users.
  • Audience Segmentation: Deepen your understanding of audience segmentation and explore advanced techniques to segment your subscriber base for targeted and relevant email communication.
  • Workflow Mapping: Learn how to map out and optimize your email marketing workflows to guide subscribers through their customer journey and maximize engagement.
  • Automation Techniques: Dive into advanced automation techniques to deliver personalized and timely email content based on subscriber behavior, interactions, and preferences.
  • Dynamic Content: Harness the power of dynamic content to deliver highly personalized and relevant email experiences that drive engagement and conversions.
  • Testing & Optimization: Explore testing methodologies and optimization strategies to continuously improve the performance of your email campaigns.
  • Tracking & Measurement: Gain insights into email campaign performance through tracking and measurement, using key metrics to evaluate success and identify areas for improvement.
  • Data Analysis: Learn how to analyze email marketing data to uncover valuable insights, understand subscriber behavior, and make data-driven decisions for optimization.
  • Reporting & Visualization: Discover effective ways to report email marketing performance to stakeholders and visualize data for actionable insights.
  • A/B Testing: Implement A/B testing techniques to optimize your email campaigns, testing different elements and strategies to drive better results.
  • Continuous Improvement: Develop a mindset of continuous improvement, leveraging data and insights to refine your email marketing strategy and achieve ongoing success.

Masterclass Outline

Led by industry expert Vanessa Griffiths, this transformative masterclass equips you with the essential skills and knowledge to excel in email marketing. Explore the fundamentals, develop a winning strategy, learn audience segmentation techniques, and master tracking and analytics for continuous optimization.

Embark on this transformative Email Marketing Masterclass and unlock the full potential of your email campaigns. With Vanessa Griffiths as your guide, you’ll gain the expertise, strategies, and insights to engage, convert, and build lasting relationships with your audience through effective email marketing.

Play Video
  • Email Marketing Introduction: Gain a comprehensive understanding of email marketing, its benefits, and its role in your overall marketing strategy.
  • Software & Tools: Explore the essential software and tools used in email marketing to streamline your campaigns and achieve optimal results.
  • Campaign Planning: Learn the key elements of successful email campaign planning, including setting objectives, defining target audience, and crafting compelling content.
  • Email Marketing Introduction: Gain a comprehensive understanding of email marketing, its benefits, and its role in your overall marketing strategy.
  • Software & Tools: Explore the essential software and tools used in email marketing to streamline your campaigns and achieve optimal results.
  • Campaign Planning: Learn the key elements of successful email campaign planning, including setting objectives, defining target audience, and crafting compelling content.
  • Strategy Development: Develop a robust email marketing strategy that aligns with your business goals and resonates with your target audience.
  • Design & Layout: Learn best practices for email design and layout to create visually appealing and engaging campaigns.
  • Compelling Copywriting: Master the art of writing persuasive and engaging email copy that captures attention and drives action.
  • Personalization & Segmentation: Explore advanced techniques for audience segmentation and personalization to deliver tailored messages that resonate with your subscribers.
  • Automation & Workflows: Discover how to create effective automated workflows to nurture leads, onboard new subscribers, and deliver timely and relevant content.
  • Mobile Optimization: Learn how to optimize your email campaigns for mobile devices, ensuring a seamless experience for mobile users.
  • Audience Segmentation: Deepen your understanding of audience segmentation and explore advanced techniques to segment your subscriber base for targeted and relevant email communication.
  • Workflow Mapping: Learn how to map out and optimize your email marketing workflows to guide subscribers through their customer journey and maximize engagement.
  • Automation Techniques: Dive into advanced automation techniques to deliver personalized and timely email content based on subscriber behavior, interactions, and preferences.
  • Dynamic Content: Harness the power of dynamic content to deliver highly personalized and relevant email experiences that drive engagement and conversions.
  • Testing & Optimization: Explore testing methodologies and optimization strategies to continuously improve the performance of your email campaigns.
  • Tracking & Measurement: Gain insights into email campaign performance through tracking and measurement, using key metrics to evaluate success and identify areas for improvement.
  • Data Analysis: Learn how to analyze email marketing data to uncover valuable insights, understand subscriber behavior, and make data-driven decisions for optimization.
  • Reporting & Visualization: Discover effective ways to report email marketing performance to stakeholders and visualize data for actionable insights.
  • A/B Testing: Implement A/B testing techniques to optimize your email campaigns, testing different elements and strategies to drive better results.
  • Continuous Improvement: Develop a mindset of continuous improvement, leveraging data and insights to refine your email marketing strategy and achieve ongoing success.

ABOUT THE INSTRUCTOR

Vanessa Griffiths

Vanessa Griffiths

Co-Founder & Chief Marketing Officer, Gift Better Co.

Vanessa Griffiths spent her career learning marketing in different industries ranging from natural beauty to blockchain. Prior to launching her own business, Vanessa helped leading B2C brands and global tech companies leverage technology to connect with their customers and build trust with prospects with the help of value-driven content delivered through carefully-crafted email campaigns.

5/5

Vanessa’s in-depth insights, practical guidance, and engaging teaching style made the learning experience smooth and highly effective.

Marlise

5/5

Acquiring knowledge in email automations, segmentation, tagging, drip campaigns and various other techniques has increased my value as a marketer.

Dustin

5/5

From creating effective subject lines to tracking results, this masterclass taught everything I needed to do effective email marketing at my job!

Priscila

Marlise
Marlise
Read More
Vanessa's in-depth insights, practical guidance, and engaging teaching style made the learning experience smooth and highly effective.
Dustin
Dustin
Read More
Acquiring knowledge in email automations, segmentation, tagging, drip campaigns and various other techniques has increased my value as a marketer.
Priscila
Priscila
Read More
From creating effective subject lines to tracking results, this masterclass taught everything I needed to do effective email marketing at my job!
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faqs

This masterclass covers the latest foundations of digital marketing strategy and planning. Whether you’re a beginner or an advanced marketer, you’ll gain valuable insights and contemporary knowledge to enhance your skills.

We offer convenient payment options, including debit, credit, Apple Pay, and Google Pay, ensuring a seamless and secure transaction experience.

The masterclass is asynchronous, allowing you to access and engage with the content at your own convenience. No need to worry about fixed schedules!

While this masterclass itself doesn’t provide a certificate, upon successfully graduating from the Modern Marketing Certificate program, you will receive a certificate.

Rest assured, you’ll have access to a dedicated student success manager in our exclusive Slack community. Any questions you have throughout the masterclass will be promptly addressed and fully supported.

Absolutely! Once you enroll in the masterclass, you’ll enjoy lifetime access to all the course materials, so you can revisit and reinforce your learning whenever you need.

The masterclass requires approximately seven hours of total class time for the strategy and planning module. We’ve designed it to fit your busy schedule without compromising the depth of learning.

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