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Google ADS Masterclass

Introducing the Google Paid Masterclass, a comprehensive program led by expert instructor Aleksandar Krsmanovic. Unleash the full potential of Google’s powerful advertising platforms to drive targeted traffic, boost brand visibility, and maximize your return on investment. This transformative masterclass empowers you with the knowledge and strategies to create highly effective Google Search Ads, Google Display Ads, Google Shopping Ads, and implement Google Tag Manager for advanced tracking and optimization.

Support Included

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Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

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Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

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Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

Image 1

Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

Image 2

Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

Image 3

Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

Aleks was a great teacher and you can tell he definitely knows his stuff! He covered a lot of material in the week and gave a good overview of a pretty complex platform.

Zoe Muehleip

Project Manager at Bank of America

Aleks was a great teacher and you can tell he definitely knows his stuff! He covered a lot of material in the week and gave a good overview of a pretty complex platform.

Zoe Muehleip

Project Manager at Bank of America

Class sample

Masterclass Outline

Led by expert instructor Aleksandar Krsmanovic, this transformative program equips you with essential skills and knowledge to excel in Google Paid Advertising. Explore the intricacies of Google Search Ads, Google Display Ads, Google Shopping Ads, and leverage the power of Google Tag Manager to streamline your tracking and optimization efforts for maximum campaign effectiveness.

Embark on this transformative Masterclass and unlock the full potential of Google Paid Advertising. With Aleksandar Krsmanovic as your guide, you’ll gain the expertise, strategies, and insights to drive targeted traffic, maximize conversions, and achieve remarkable results using Google’s powerful advertising platforms.

Play Video

Class sample

  • Keyword Research & Ad Creation: Master the art of conducting comprehensive keyword research, identifying high-intent keywords, and creating compelling ad copy that drives clicks and conversions.
  • Campaign Setup & Structure: Learn how to set up effective Google Search Ad campaigns, structure ad groups, utilize ad extensions, and optimize your ads for maximum visibility and relevance.
  • Bidding & Budgeting: Explore different bidding strategies, set appropriate budgets, and leverage automated bidding options to maximize your return on ad spend and achieve your advertising goals.
  • Keyword Research & Ad Creation: Master the art of conducting comprehensive keyword research, identifying high-intent keywords, and creating compelling ad copy that drives clicks and conversions.
  • Campaign Setup & Structure: Learn how to set up effective Google Search Ad campaigns, structure ad groups, utilize ad extensions, and optimize your ads for maximum visibility and relevance.
  • Bidding & Budgeting: Explore different bidding strategies, set appropriate budgets, and leverage automated bidding options to maximize your return on ad spend and achieve your advertising goals.
  • Display Network Targeting: Discover advanced targeting options on the Google Display Network, including contextual targeting, audience targeting, and placement targeting, to reach your ideal audience at the right place and time.
  • Compelling Ad Design: Learn design principles and best practices for creating visually appealing and attention-grabbing display ads that engage your audience and drive clicks.
  • Effective Campaign Optimization: Implement effective campaign optimization techniques, such as ad rotation, frequency capping, and placement exclusions, to improve performance and maximize your display ad impact.
  • Product Feed Optimization: Master the optimization of your product feed, including product titles, descriptions, images, and attributes, to enhance visibility and attract highly relevant traffic.
  • Shopping Campaign Setup: Learn how to set up and structure Google Shopping campaigns, optimize product groups, utilize custom labels, and leverage advanced settings for maximum campaign control and performance.
  • Product Listing Ads Best Practices: Explore best practices for creating compelling product listing ads, leveraging product reviews, optimizing bidding strategies, and using merchant promotions to drive sales and maximize ROI.
  • Tag Implementation & Management: Discover how to implement and manage tags using Google Tag Manager, enabling you to track various website actions, conversions, and user interactions without the need for manual code changes.
  • Conversion Tracking & Event Tracking: Learn how to set up conversion tracking and event tracking using Google Tag Manager, allowing you to monitor and analyze key metrics, optimize your campaigns, and make data-driven decisions.
  • Advanced Tracking & Optimization: Dive into advanced tracking techniques, such as cross-domain tracking, remarketing tags, custom variables, and enhanced ecommerce tracking, to gain deeper insights into user behavior and optimize your campaigns for maximum performance.

Masterclass Outline

Led by expert instructor Aleksandar Krsmanovic, this transformative program equips you with essential skills and knowledge to excel in Google Paid Advertising. Explore the intricacies of Google Search Ads, Google Display Ads, Google Shopping Ads, and leverage the power of Google Tag Manager to streamline your tracking and optimization efforts for maximum campaign effectiveness.

Embark on this transformative Masterclass and unlock the full potential of Google Paid Advertising. With Aleksandar Krsmanovic as your guide, you’ll gain the expertise, strategies, and insights to drive targeted traffic, maximize conversions, and achieve remarkable results using Google’s powerful advertising platforms.

 

Play Video

Class sample

  • Keyword Research & Ad Creation: Master the art of conducting comprehensive keyword research, identifying high-intent keywords, and creating compelling ad copy that drives clicks and conversions.
  • Campaign Setup & Structure: Learn how to set up effective Google Search Ad campaigns, structure ad groups, utilize ad extensions, and optimize your ads for maximum visibility and relevance.
  • Bidding & Budgeting: Explore different bidding strategies, set appropriate budgets, and leverage automated bidding options to maximize your return on ad spend and achieve your advertising goals.
  • Keyword Research & Ad Creation: Master the art of conducting comprehensive keyword research, identifying high-intent keywords, and creating compelling ad copy that drives clicks and conversions.
  • Campaign Setup & Structure: Learn how to set up effective Google Search Ad campaigns, structure ad groups, utilize ad extensions, and optimize your ads for maximum visibility and relevance.
  • Bidding & Budgeting: Explore different bidding strategies, set appropriate budgets, and leverage automated bidding options to maximize your return on ad spend and achieve your advertising goals.
  • Display Network Targeting: Discover advanced targeting options on the Google Display Network, including contextual targeting, audience targeting, and placement targeting, to reach your ideal audience at the right place and time.
  • Compelling Ad Design: Learn design principles and best practices for creating visually appealing and attention-grabbing display ads that engage your audience and drive clicks.
  • Effective Campaign Optimization: Implement effective campaign optimization techniques, such as ad rotation, frequency capping, and placement exclusions, to improve performance and maximize your display ad impact.
  • Product Feed Optimization: Master the optimization of your product feed, including product titles, descriptions, images, and attributes, to enhance visibility and attract highly relevant traffic.
  • Shopping Campaign Setup: Learn how to set up and structure Google Shopping campaigns, optimize product groups, utilize custom labels, and leverage advanced settings for maximum campaign control and performance.
  • Product Listing Ads Best Practices: Explore best practices for creating compelling product listing ads, leveraging product reviews, optimizing bidding strategies, and using merchant promotions to drive sales and maximize ROI.
  • Tag Implementation & Management: Discover how to implement and manage tags using Google Tag Manager, enabling you to track various website actions, conversions, and user interactions without the need for manual code changes.
  • Conversion Tracking & Event Tracking: Learn how to set up conversion tracking and event tracking using Google Tag Manager, allowing you to monitor and analyze key metrics, optimize your campaigns, and make data-driven decisions.
  • Advanced Tracking & Optimization: Dive into advanced tracking techniques, such as cross-domain tracking, remarketing tags, custom variables, and enhanced ecommerce tracking, to gain deeper insights into user behavior and optimize your campaigns for maximum performance.

ABOUT THE INSTRUCTOR

Aleksandar Krsmanovic

Paid Advertising Specialist, SEOPLUS+

Aleksandar is a results-driven marketing professional with a proven track record of success in planning and executing creative digital marketing campaigns and brand strategies for B2C and B2B companies across various industries. He currently works as a Paid Advertising Specialist at seoplus+, an award-winning digital marketing agency, where he collaborates with clients to develop and implement effective paid digital advertising strategies to help them achieve their business and marketing objectives. In addition to his professional pursuits, Aleksandar also dedicates his time to volunteering with the Ottawa Product Management & Marketing Association (OPMMA) and TiECon Canada, where he provides expertise and support in marketing strategy and execution. Aleksandar holds a Bachelor of Commerce degree with a specialization in Marketing from the University of Ottawa, where he was recognized as a member of the Dean’s Honour List. He is also an active candidate for the Chartered Marketer (CM) designation from the Canadian Marketing Association.

5/5

I can’t emphasize enough how valuable Aleks’ teachings have been for me. Google Ads used to be a daunting challenge, but now I feel confident and equipped to tackle it!

Riddhi

5/5

Aleks is an excellent instructor. He adeptly navigated through a vast amount of material in a short timeframe, offering a concise yet thorough understanding of Google Ads.

Zoe

5/5

This masterclass is packed with knowledge but is structured to ensure that the lessons are applicable to any kind of business. I would highly recommend!

Rae

Riddhi
Riddhi
Read More
I can't emphasize enough how valuable Aleks’ teachings have been for me. Google Ads used to be a daunting challenge, but now I feel confident and equipped to tackle it!
Zoe
Zoe
Read More
Aleks is an excellent instructor. He adeptly navigated through a vast amount of material in a short timeframe, offering a concise yet thorough understanding of Google Ads.
Rae
Rae
Read More
This masterclass is packed with knowledge but is structured to ensure that the lessons are applicable to any kind of business. I would highly recommend!
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faqs

This masterclass covers the latest foundations of digital marketing strategy and planning. Whether you’re a beginner or an advanced marketer, you’ll gain valuable insights and contemporary knowledge to enhance your skills.

We offer convenient payment options, including debit, credit, Apple Pay, and Google Pay, ensuring a seamless and secure transaction experience.

The masterclass is asynchronous, allowing you to access and engage with the content at your own convenience. No need to worry about fixed schedules!

While this masterclass itself doesn’t provide a certificate, upon successfully graduating from the Modern Marketing Certificate program, you will receive a certificate.

Rest assured, you’ll have access to a dedicated student success manager in our exclusive Slack community. Any questions you have throughout the masterclass will be promptly addressed and fully supported.

Absolutely! Once you enroll in the masterclass, you’ll enjoy lifetime access to all the course materials, so you can revisit and reinforce your learning whenever you need.

The masterclass requires approximately seven hours of total class time for the strategy and planning module. We’ve designed it to fit your busy schedule without compromising the depth of learning.

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