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Google ADS

There are several paid services provided by Google that you can use to direct traffic to your website, optimize your strategy and increase visibility for your brand. This module is a deep dive into these tools and will help you significantly increase your conversion rates.

 

COURSE MATERIAL

Day 1 :

Google Tag Manager (Strategy, Setup & Testing)

Day 2 :

Google Search Ads (SSOIR: Strategy, Setup, Optimization, Insights & Recommendations)

Day 3:

Google Display (Basics, SSOIR Direct vs. Programmatic & Ad Types)

Day 4:

Google Shopping (SSOIR)

Day 5:

YouTube Ads (SSOIR)

ABOUT THE INSTRUCTOR

Sven Muchow

Sven Muchow

Founder & Chief Executive Officer, Muchow Marketing

Sven Muchow is the founder of Muchow Marketing, a marketing agency specialized in helping e-commerce businesses with their advertising. He has successfully been scaling 6 and 7 figure businesses to the next level with Google, Facebook and TikTok ads.

"Modern Marketing is extremely practical and hands-on, allowing students to apply the theory right away."
Amanda Smith-Millar Headshot
AMANDA
Marketing Manager at Multifaith Housing Initiative

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