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Job Masterclass

Introducing the Job Masterclass, led by expert instructors Kathleen Collins, Nicole Picton, and Emma Runzer-Boucher. Gain the essential skills and knowledge to navigate the job market with confidence and secure your dream digital marketing role. From optimizing your resume, LinkedIn, and cover letter to applying for jobs, acing interviews, and mastering post-interview follow-ups, this transformative masterclass equips you with the tools to stand out from the competition and land the job you’ve always wanted.

Support Included

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Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

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Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

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Craft Your Professional Toolkit

Equip yourself with a winning resume, LinkedIn profile, cover letter, job application skills, interview techniques, and creative follow-up strategies

 

Image 1

Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

Image 2

Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

Image 3

Craft Your Professional Toolkit

Equip yourself with a winning resume, LinkedIn profile, cover letter, job application skills, interview techniques, and creative follow-up strategies

abby

I originally only bought the Landing Pages Masterclass. I decided to buy the rest because there was so much value here!

Abby Terpstra

Marketing Manager at RE/MAX

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abby

I originally only bought the Landing Pages Masterclass. I decided
to buy the rest because there was so much value here!

Abby Terpstra

Marketing Manager at RE/MAX

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Masterclass Outline

Led by expert instructors Kathleen Collins, Nicole Picton, and Emma Runzer-Boucher, this comprehensive masterclass guides you through each stage of the job search process. Learn the strategies and techniques to optimize your resume, LinkedIn, and cover letter, apply for jobs effectively, excel in interviews, and make a lasting impression with your post-interview follow-ups.

Embark on this transformative Job Masterclass and unlock the keys to career success. With Kathleen Collins, Nicole Picton, and Emma Runzer-Boucher as your guides, you’ll gain the confidence, insights, and practical skills to navigate the job market, stand out from the competition, and secure your dream digital marketing role.

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Class sample

  • Optimizing for ATS: Understand applicant tracking systems (ATS) and learn techniques to optimize your resume and cover letter to increase the chances of passing through ATS filters.
  • Resume & LinkedIn Templates: Utilize professionally designed resume and LinkedIn templates to create an impactful digital marketing profile that highlights your skills, experience, and achievements.
  • Cover Letter Writing: Master the art of crafting compelling cover letters tailored to digital marketing roles, showcasing your motivation, qualifications, and fit for the position.
  • LinkedIn Optimization: Learn best practices for optimizing your LinkedIn profile, including keyword optimization, effective headline creation, and leveraging LinkedIn features to boost your visibility.
  • Optimizing for ATS: Understand applicant tracking systems (ATS) and learn techniques to optimize your resume and cover letter to increase the chances of passing through ATS filters.
  • Resume & LinkedIn Templates: Utilize professionally designed resume and LinkedIn templates to create an impactful digital marketing profile that highlights your skills, experience, and achievements.
  • Cover Letter Writing: Master the art of crafting compelling cover letters tailored to digital marketing roles, showcasing your motivation, qualifications, and fit for the position.
  • LinkedIn Optimization: Learn best practices for optimizing your LinkedIn profile, including keyword optimization, effective headline creation, and leveraging LinkedIn features to boost your visibility.
  • LinkedIn Strategies: Discover effective strategies to leverage LinkedIn for job search, including utilizing your network, engaging with industry professionals, and showcasing your expertise.
  • Job Board Exploration: Explore a range of job boards and platforms specific to the digital marketing field to discover opportunities and increase your chances of finding the ideal job.
  • Application Techniques: Learn how to tailor your applications, craft personalized cover letters, and showcase your skills and qualifications effectively to increase your chances of securing interviews.
  • Interview Preparation: Gain valuable insights and strategies to prepare for interviews, including researching the company, anticipating interview questions, and developing compelling answers.
  • Interview Etiquette: Master the art of professional interview etiquette, including appropriate dress, body language, and effective communication skills to leave a lasting positive impression.
  • Follow-Up Strategies: Learn the importance of post-interview follow-ups and explore creative ways to stand out among other applicants, including sending personalized thank-you notes, following up strategically, and expressing continued interest.
  • Creative Follow-Ups: Discover creative and impactful ways to follow up after your interview, including sending personalized follow-up emails, showcasing your skills through additional materials, and expressing gratitude.
  • Negotiating Salary: Learn the essentials of salary negotiation, including strategies for conducting research, effectively communicating your value, and securing a fair compensation package.
  • Post-Interview Assessment: Gain insights into self-assessment post-interview, identifying areas for improvement, reflecting on your performance, and developing strategies for future success.
  • Continuous Learning: Develop a mindset of continuous learning and improvement, leveraging feedback from interviews to refine your approach, enhance your skills, and increase your chances of success.

Masterclass Outline

Led by expert instructors Kathleen Collins, Nicole Picton, and Emma Runzer-Boucher, this comprehensive masterclass guides you through each stage of the job search process. Learn the strategies and techniques to optimize your resume, LinkedIn, and cover letter, apply for jobs effectively, excel in interviews, and make a lasting impression with your post-interview follow-ups.

Embark on this transformative Job Masterclass and unlock the keys to career success. With Kathleen Collins, Nicole Picton, and Emma Runzer-Boucher as your guides, you’ll gain the confidence, insights, and practical skills to navigate the job market, stand out from the competition, and secure your dream digital marketing role.

Play Video

Class sample

  • Optimizing for ATS: Understand applicant tracking systems (ATS) and learn techniques to optimize your resume and cover letter to increase the chances of passing through ATS filters.
  • Resume & LinkedIn Templates: Utilize professionally designed resume and LinkedIn templates to create an impactful digital marketing profile that highlights your skills, experience, and achievements.
  • Cover Letter Writing: Master the art of crafting compelling cover letters tailored to digital marketing roles, showcasing your motivation, qualifications, and fit for the position.
  • LinkedIn Optimization: Learn best practices for optimizing your LinkedIn profile, including keyword optimization, effective headline creation, and leveraging LinkedIn features to boost your visibility.
  • Optimizing for ATS: Understand applicant tracking systems (ATS) and learn techniques to optimize your resume and cover letter to increase the chances of passing through ATS filters.
  • Resume & LinkedIn Templates: Utilize professionally designed resume and LinkedIn templates to create an impactful digital marketing profile that highlights your skills, experience, and achievements.
  • Cover Letter Writing: Master the art of crafting compelling cover letters tailored to digital marketing roles, showcasing your motivation, qualifications, and fit for the position.
  • LinkedIn Optimization: Learn best practices for optimizing your LinkedIn profile, including keyword optimization, effective headline creation, and leveraging LinkedIn features to boost your visibility.
  • LinkedIn Strategies: Discover effective strategies to leverage LinkedIn for job search, including utilizing your network, engaging with industry professionals, and showcasing your expertise.
  • Job Board Exploration: Explore a range of job boards and platforms specific to the digital marketing field to discover opportunities and increase your chances of finding the ideal job.
  • Application Techniques: Learn how to tailor your applications, craft personalized cover letters, and showcase your skills and qualifications effectively to increase your chances of securing interviews.
  • Interview Preparation: Gain valuable insights and strategies to prepare for interviews, including researching the company, anticipating interview questions, and developing compelling answers.
  • Interview Etiquette: Master the art of professional interview etiquette, including appropriate dress, body language, and effective communication skills to leave a lasting positive impression.
  • Follow-Up Strategies: Learn the importance of post-interview follow-ups and explore creative ways to stand out among other applicants, including sending personalized thank-you notes, following up strategically, and expressing continued interest.
  • Creative Follow-Ups: Discover creative and impactful ways to follow up after your interview, including sending personalized follow-up emails, showcasing your skills through additional materials, and expressing gratitude.
  • Negotiating Salary: Learn the essentials of salary negotiation, including strategies for conducting research, effectively communicating your value, and securing a fair compensation package.
  • Post-Interview Assessment: Gain insights into self-assessment post-interview, identifying areas for improvement, reflecting on your performance, and developing strategies for future success.
  • Continuous Learning: Develop a mindset of continuous learning and improvement, leveraging feedback from interviews to refine your approach, enhance your skills, and increase your chances of success.

ABOUT THE INSTRUCTORS

nicole

Nicole Picton

Career Consultant & Resume Writer, Precisely Careers

Nicole Picton, CHRP, is a Human Resources Professional and Career Consultant focusing on helping career professionals secure their dream careers. She specializes in training jobseekers entering the workforce on how to create a better resume, prepare for job interviews and understand how to negotiate their salaries.

Nicole Picton, CHRP, is a Human Resources Professional and Career Consultant focusing on helping career professionals secure their dream careers. 

kate

Kat Collins

Change Management and Career Consultant, Kat Collins Consulting

Kat Collins is a Change Management and Career Consultant, with considerable experience in strategic communications, storytelling, and behavioural change.

Alongside her career as a management consultant, Kat specializes in supporting professionals to craft their career story through LinkedIn, Resumes and Cover Letters.

Through personal expertise, industry trends, and research she has helped countless individuals to creatively frame their experience in a compelling way, ultimately resulting in landing a new position in their desired domain at companies such as Accenture, Blake, Cassels & Graydon LLP, and Deloitte to name a few. Kat has also worked with clients in various career stages, from new graduates to CEOs and partners.

Inspired by the Great Resignation and life design theory, Kat launched the 5-Minute Career Journal to help professionals pivot their careers in a way that aligns with their passions, skills, and strengths at work.

Kat Collins is a Change Management and Career Consultant, with considerable experience in strategic communications, storytelling, and behavioural change.

Alongside her career as a management consultant, Kat specializes in supporting professionals to craft their career story through LinkedIn, Resumes and Cover Letters.

Through personal expertise, industry trends, and research she has helped countless individuals to creatively frame their experience in a compelling way, ultimately resulting in landing a new position in their desired domain at companies such as Accenture, Blake, Cassels & Graydon LLP, and Deloitte to name a few. Kat has also worked with clients in various career stages, from new graduates to CEOs and partners.

Inspired by the Great Resignation and life design theory, Kat launched the 5-Minute Career Journal to help professionals pivot their careers in a way that aligns with their passions, skills, and strengths at work.

emma

Emma Runzer-Boucher

Strategic Partnership Specialist, Fellow.app

Emma is a strategic partnerships specialist at Fellow.app where she owns co-marketing. She is also involved in the production of the Supermanagers podcast. Notable guests she has recruited include the CTO at Zoom (Brendan Ittleson), CPO at Gitlab (Scott Williamson), SVP at Slack (Brian Elliot), Roger Martin (Author of Playing to Win) and more. Emma is also completing her Juris Doctor degree at the University of Ottawa and will begin her legal career as a startup and emerging company lawyer. She is very interested in legal technology as she co-founded a writing agency for legal tech companies.

Emma is a strategic partnerships specialist at Fellow.app where she owns co-marketing. She is also involved in the production of the Supermanagers podcast.

Notable guests she has recruited include the CTO at Zoom (Brendan Ittleson), CPO at Gitlab (Scott Williamson), SVP at Slack (Brian Elliot), Roger Martin (Author of Playing to Win) and more. Emma is also completing her Juris Doctor degree at the University of Ottawa and will begin her legal career as a startup and emerging company lawyer. She is very interested in legal technology as she co-founded a writing agency for legal tech companies.

5/5

The Job Masterclass expertly refined my cover letter and resume, so I was positioned best when applying for digital marketing jobs.

Dreyson

5/5

Thanks to the Job Masterclass, I now approach job interviews with poise and competence, ultimately landing my dream job. I highly recommend it!

Maggie

5/5

I believed my LinkedIn profile was impressive until I completed Kat’s lessons. The transformation I achieved was remarkable, it looks better than ever before!

Derek

Dreyson
Dreyson
Read More
The Job Masterclass expertly refined my cover letter and resume, so I was positioned best when applying for digital marketing jobs.
Maggie
Maggie
Read More
Thanks to the Job Masterclass, I now approach job interviews with poise and competence, ultimately landing my dream job. I highly recommend it!
Derek
Derek
Read More
I believed my LinkedIn profile was impressive until I completed Kat's lessons. The transformation I achieved was remarkable, it looks better than ever before!
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faqs

This masterclass covers the latest foundations of digital marketing strategy and planning. Whether you’re a beginner or an advanced marketer, you’ll gain valuable insights and contemporary knowledge to enhance your skills.

We offer convenient payment options, including debit, credit, Apple Pay, and Google Pay, ensuring a seamless and secure transaction experience.

The masterclass is asynchronous, allowing you to access and engage with the content at your own convenience. No need to worry about fixed schedules!

While this masterclass itself doesn’t provide a certificate, upon successfully graduating from the Modern Marketing Certificate program, you will receive a certificate.

Rest assured, you’ll have access to a dedicated student success manager in our exclusive Slack community. Any questions you have throughout the masterclass will be promptly addressed and fully supported.

Absolutely! Once you enroll in the masterclass, you’ll enjoy lifetime access to all the course materials, so you can revisit and reinforce your learning whenever you need.

The masterclass requires approximately seven hours of total class time for the strategy and planning module. We’ve designed it to fit your busy schedule without compromising the depth of learning.

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