Landing Pages Masterclass

Unlock the secrets to creating captivating landing pages that drive conversions with our Landing Pages Masterclass. Guided by the dynamic instructor, Avisha Jhaveri, you’ll delve into design strategies, conversion tactics, compelling calls to action, and gain proficiency in analytics, tracking, testing, and optimizing. Experience hands-on learning as you create your very own functional Wix landing page under Avisha’s expert guidance. Elevate your digital marketing game and captivate your audience with landing pages that deliver exceptional results.

$497

Add to Cart

$497

Add to Cart

Support Included

Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

I originally only bought the Landing Pages Masterclass. I decided to buy the rest because there was so much value here!

Abby Terpstra

Marketing Manager at RE/MAX

I originally only bought the Landing Pages Masterclass. I decided to buy the rest because there was so much value here!

Abby Terpstra

Marketing Manager at RE/MAX

Masterclass Outline

Unlock the secrets of creating compelling landing pages that generate conversions and drive success in the digital marketing realm with the Landing Pages Masterclass, led by esteemed instructor Avisha Jhaveri. This comprehensive program is carefully crafted for individuals at all levels, equipping them with essential skills and knowledge to craft high-performing landing pages that deliver exceptional outcomes.

Throughout four immersive sessions, Avisha Jhaveri will expertly navigate you through the intricacies of landing page design, unraveling the mysteries and empowering you to create captivating and impactful pages in the dynamic digital landscape of today.

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Class sample

Session 1: Theory, Software & Tools (1h 53m total length)

Theory Foundations: Master core landing page design principles to create highly effective and conversion-focused pages. Gain a deep understanding of the psychological triggers and persuasive techniques that drive user action, and apply them strategically to optimize your landing page performance.
Impactful Research: Conduct in-depth research to gather valuable insights about your target audience, their needs, preferences, and pain points. Learn how to leverage research findings to inform your landing page design decisions, create compelling messaging, and align your page with the specific needs and expectations of your audience.
Software & Tools: Discover essential software and tools used in landing page creation. Explore popular landing page builders, optimization plugins, and analytics platforms that can enhance your design capabilities, streamline your workflows, and provide valuable data for optimizing your landing pages.
Structuring & Organization: Learn best practices for structuring and organizing your landing pages to create a seamless and intuitive user experience. Understand the importance of visual hierarchy, clear navigation, and logical flow to guide visitors towards your desired conversion actions effectively.
Visual Hierarchy & Layout: Master the art of visual hierarchy and layout principles to create visually appealing and engaging landing pages. Learn how to use design elements such as color, typography, and spacing strategically to highlight key messages, guide attention, and create a visually compelling page layout that supports your conversion goals.
Typography & Font Selection: Explore the impact of typography on landing page design and how to choose fonts that convey your brand’s personality, enhance readability, and evoke desired emotions. Discover typography best practices and techniques for effective font pairing to create visually harmonious and engaging landing pages.
Color Schemes & Visual Elements: Understand the psychology of color and its influence on user perception and behavior. Learn how to choose color schemes that align with your brand identity, create visual impact, and evoke desired emotions to enhance the overall user experience and increase conversion rates.

Session 1: Theory, Software & Tools (1h 53m total length)

Theory Foundations: Master core landing page design principles to create highly effective and conversion-focused pages. Gain a deep understanding of the psychological triggers and persuasive techniques that drive user action, and apply them strategically to optimize your landing page performance.
Impactful Research: Conduct in-depth research to gather valuable insights about your target audience, their needs, preferences, and pain points. Learn how to leverage research findings to inform your landing page design decisions, create compelling messaging, and align your page with the specific needs and expectations of your audience.
Software & Tools: Discover essential software and tools used in landing page creation. Explore popular landing page builders, optimization plugins, and analytics platforms that can enhance your design capabilities, streamline your workflows, and provide valuable data for optimizing your landing pages.
Structuring & Organization: Learn best practices for structuring and organizing your landing pages to create a seamless and intuitive user experience. Understand the importance of visual hierarchy, clear navigation, and logical flow to guide visitors towards your desired conversion actions effectively.
Visual Hierarchy & Layout: Master the art of visual hierarchy and layout principles to create visually appealing and engaging landing pages. Learn how to use design elements such as color, typography, and spacing strategically to highlight key messages, guide attention, and create a visually compelling page layout that supports your conversion goals.
Typography & Font Selection: Explore the impact of typography on landing page design and how to choose fonts that convey your brand’s personality, enhance readability, and evoke desired emotions. Discover typography best practices and techniques for effective font pairing to create visually harmonious and engaging landing pages.
Color Schemes & Visual Elements: Understand the psychology of color and its influence on user perception and behavior. Learn how to choose color schemes that align with your brand identity, create visual impact, and evoke desired emotions to enhance the overall user experience and increase conversion rates.

Session 2: Design Strategies & Conversion Tactics (1h 59m total length)

Designing for Engagement: Master the art of designing visually appealing landing pages that capture attention and engage your target audience. Learn how to create compelling visuals, captivating headlines, and persuasive copy that resonate with your visitors and motivate them to take action.
User Behavior Psychology: Understand the psychology of user behavior and decision-making processes. Explore how cognitive biases, emotional triggers, and social proof influence user actions and apply this knowledge to create landing pages that effectively communicate value, build trust, and drive conversions.
Compelling Headlines: Craft attention-grabbing headlines that instantly communicate your value proposition and capture the interest of your visitors. Learn proven techniques for writing persuasive headlines that address user needs, spark curiosity, and entice them to explore further.
Persuasive Copywriting: Develop the skills to write persuasive copy that communicates the unique benefits and value of your offering. Learn how to structure your copy effectively, address customer pain points, and utilize persuasive language techniques to create compelling landing page content that drives action.
Imagery & Visual Elements: Incorporate effective imagery and visual elements to enhance engagement and convey your message more effectively. Discover how to select and optimize images, icons, and illustrations that align with your brand and support your messaging, creating an immersive and visually engaging experience for your visitors.
Form Design & Optimization: Design intuitive and user-friendly forms that encourage visitors to submit their information. Learn best practices for form layout, field validation, and optimization techniques to minimize friction, increase form completion rates, and capture valuable lead data.
Responsive Design: Implement responsive design principles to ensure that your landing pages are optimized for different devices and screen sizes. Learn how to create fluid layouts, adaptive elements, and mobile-friendly experiences that deliver a seamless user experience and maximize conversions across all devices.

Session 3: Message Match, Call-To-Action & High-Performance Tips (1h 1m total length)

Message Match & Consistency: Develop a deep understanding of message match and ensure consistency between your ad campaigns and landing pages. Learn how to align your messaging, visuals, and offers with your ad content to create a seamless and coherent user experience that builds trust and reinforces your value proposition.
Optimized Call-To-Action: Optimize your call-to-action elements to encourage user action and drive conversions. Explore effective CTA design, placement, and copywriting techniques to create compelling, persuasive, and visually prominent CTAs that guide visitors towards your desired conversion goals.
Performance Optimization: Implement high-performance tips and optimization strategies to enhance your landing page speed, loading times, and overall performance. Discover techniques for image optimization, code minification, caching, and server configurations to create lightning-fast landing pages that provide exceptional user experiences and maximize conversion rates.
Building Trust & Credibility: Learn how to build trust and credibility through testimonials, social proof, and trust signals on your landing pages. Discover effective ways to showcase customer reviews, testimonials, case studies, and endorsements that instill confidence in your visitors and increase their likelihood of converting.
Persuasive Value Propositions: Create persuasive and benefit-driven value propositions that clearly communicate the unique value your product or service offers to your target audience. Learn how to craft compelling headlines, subheadings, and value statements that effectively capture attention, communicate relevance, and convince visitors to engage further.
Persuasive Writing Techniques: Use persuasive writing techniques to engage and persuade landing page visitors. Learn how to apply psychological triggers, storytelling elements, emotional appeals, and urgency tactics in your copywriting to overcome objections, create a sense of urgency, and compel visitors to take action.

Session 4: Analytics, Tracking, Testing & Optimizing (1h 1m total length)

Power of Analytics: Discover the power of analytics in measuring and analyzing landing page performance. Learn how to set up analytics tools, track key metrics, and gain valuable insights into visitor behavior, engagement patterns, and conversion rates to make data-driven decisions for optimizing your landing pages.
User Tracking Mechanisms: Learn how to set up tracking mechanisms to gather valuable user data and gain deeper insights into visitor behavior. Explore the use of pixels, tags, and other tracking technologies to monitor user interactions, track conversions, and implement retargeting strategies to maximize your landing page performance.
A/B Testing: Conduct A/B testing to identify elements that drive higher conversions and optimize your landing pages. Learn how to plan and execute effective A/B tests, set up control and variation versions, measure statistical significance, and interpret test results to make informed decisions and continuously improve your landing page performance.
Optimization Techniques: Apply optimization techniques to continuously improve your landing pages’ performance and conversion rates. Explore strategies for iterative improvements, including headline testing, copy variations, visual element modifications, and layout adjustments based on user feedback, data analysis, and industry best practices.
User Feedback Strategies: Implement user feedback strategies to gain insights and feedback from your landing page visitors. Discover methods for collecting user feedback through surveys, feedback forms, and usability testing to identify pain points, uncover opportunities for improvement, and enhance the overall user experience of your landing pages.
Heatmaps & User Recordings: Utilize heatmaps and user recordings to uncover valuable insights about how visitors interact with your landing pages. Understand where users click, scroll, and spend the most time on your pages, allowing you to identify areas of engagement and areas for optimization and refinement.
SEO Optimization: Optimize your landing pages for search engine visibility and organic traffic. Learn best practices for keyword research, on-page optimization, meta tags, and content optimization to ensure your landing pages are discoverable by search engines and rank higher in relevant search results, driving more targeted traffic to your pages.

Masterclass Outline

Unlock the secrets of creating compelling landing pages that generate conversions and drive success in the digital marketing realm with the Landing Pages Masterclass, led by esteemed instructor Avisha Jhaveri. This comprehensive program is carefully crafted for individuals at all levels, equipping them with essential skills and knowledge to craft high-performing landing pages that deliver exceptional outcomes.

Play Video

Class sample

Session 1: Theory, Software & Tools

Core Strategy: Master core strategy principles to drive remarkable success, outperform competitors, and establish a solid foundation for your marketing endeavors.
Impactful Research: Conduct in-depth and impactful research to gather valuable insights, uncover emerging trends, and make well-informed decisions that resonate with your target audience.
Brand Positioning: Strategically position your brand effectively in the market by understanding your unique value proposition, differentiating yourself from competitors, and creating a compelling brand identity.
Compelling Value Propositions: Craft persuasive value propositions that deeply resonate with your target audience, communicate the benefits of your offerings, and drive conversions with irresistible appeal.
Robust Strategic Framework: Develop a comprehensive and robust strategic framework that encompasses your goals, objectives, target audience, competitive landscape, and actionable steps for long-term planning and sustainable growth.

Session 1: Theory, Software & Tools

Theory Foundations:
Master core landing page design principles to create highly effective and conversion-focused pages. Gain a deep understanding of the psychological triggers and persuasive techniques that drive user action, and apply them strategically to optimize your landing page performance.
Impactful Research:
Conduct in-depth research to gather valuable insights about your target audience, their needs, preferences, and pain points. Learn how to leverage research findings to inform your landing page design decisions, create compelling messaging, and align your page with the specific needs and expectations of your audience.
Software & Tools:
Discover essential software and tools used in landing page creation. Explore popular landing page builders, optimization plugins, and analytics platforms that can enhance your design capabilities, streamline your workflows, and provide valuable data for optimizing your landing pages.
Structuring & Organization:
Learn best practices for structuring and organizing your landing pages to create a seamless and intuitive user experience. Understand the importance of visual hierarchy, clear navigation, and logical flow to guide visitors towards your desired conversion actions effectively.
Visual Hierarchy & Layout:
Master the art of visual hierarchy and layout principles to create visually appealing and engaging landing pages. Learn how to use design elements such as color, typography, and spacing strategically to highlight key messages, guide attention, and create a visually compelling page layout that supports your conversion goals.
Typography & Font Selection:
Explore the impact of typography on landing page design and how to choose fonts that convey your brand’s personality, enhance readability, and evoke desired emotions. Discover typography best practices and techniques for effective font pairing to create visually harmonious and engaging landing pages.
Color Schemes & Visual Elements:
Understand the psychology of color and its influence on user perception and behavior. Learn how to choose color schemes that align with your brand identity, create visual impact, and evoke desired emotions to enhance the overall user experience and increase conversion rates.

Session 2: Design Strategies & Conversion Tactics

Designing for Engagement: Master the art of designing visually appealing landing pages that capture attention and engage your target audience. Learn how to create compelling visuals, captivating headlines, and persuasive copy that resonate with your visitors and motivate them to take action.
User Behavior Psychology: Understand the psychology of user behavior and decision-making processes. Explore how cognitive biases, emotional triggers, and social proof influence user actions and apply this knowledge to create landing pages that effectively communicate value, build trust, and drive conversions.
Compelling Headlines: Craft attention-grabbing headlines that instantly communicate your value proposition and capture the interest of your visitors. Learn proven techniques for writing persuasive headlines that address user needs, spark curiosity, and entice them to explore further.
Persuasive Copywriting: Develop the skills to write persuasive copy that communicates the unique benefits and value of your offering. Learn how to structure your copy effectively, address customer pain points, and utilize persuasive language techniques to create compelling landing page content that drives action.
Imagery & Visual Elements: Incorporate effective imagery and visual elements to enhance engagement and convey your message more effectively. Discover how to select and optimize images, icons, and illustrations that align with your brand and support your messaging, creating an immersive and visually engaging experience for your visitors.
Form Design & Optimization: Design intuitive and user-friendly forms that encourage visitors to submit their information. Learn best practices for form layout, field validation, and optimization techniques to minimize friction, increase form completion rates, and capture valuable lead data.
Responsive Design: Implement responsive design principles to ensure that your landing pages are optimized for different devices and screen sizes. Learn how to create fluid layouts, adaptive elements, and mobile-friendly experiences that deliver a seamless user experience and maximize conversions across all devices.

Session 3: Message Match, Call-To-Action & High-Performance Tips

Message Match & Consistency: Develop a deep understanding of message match and ensure consistency between your ad campaigns and landing pages. Learn how to align your messaging, visuals, and offers with your ad content to create a seamless and coherent user experience that builds trust and reinforces your value proposition.
Optimized Call-To-Action: Optimize your call-to-action elements to encourage user action and drive conversions. Explore effective CTA design, placement, and copywriting techniques to create compelling, persuasive, and visually prominent CTAs that guide visitors towards your desired conversion goals.
Performance Optimization: Implement high-performance tips and optimization strategies to enhance your landing page speed, loading times, and overall performance. Discover techniques for image optimization, code minification, caching, and server configurations to create lightning-fast landing pages that provide exceptional user experiences and maximize conversion rates.
Building Trust & Credibility: Learn how to build trust and credibility through testimonials, social proof, and trust signals on your landing pages. Discover effective ways to showcase customer reviews, testimonials, case studies, and endorsements that instill confidence in your visitors and increase their likelihood of converting.
Persuasive Value Propositions: Create persuasive and benefit-driven value propositions that clearly communicate the unique value your product or service offers to your target audience. Learn how to craft compelling headlines, subheadings, and value statements that effectively capture attention, communicate relevance, and convince visitors to engage further.
Persuasive Writing Techniques: Use persuasive writing techniques to engage and persuade landing page visitors. Learn how to apply psychological triggers, storytelling elements, emotional appeals, and urgency tactics in your copywriting to overcome objections, create a sense of urgency, and compel visitors to take action.

Session 4: Analytics, Tracking, Testing & Optimizing

Power of Analytics:
Discover the power of analytics in measuring and analyzing landing page performance. Learn how to set up analytics tools, track key metrics, and gain valuable insights into visitor behavior, engagement patterns, and conversion rates to make data-driven decisions for optimizing your landing pages.
User Tracking Mechanisms: Learn how to set up tracking mechanisms to gather valuable user data and gain deeper insights into visitor behavior. Explore the use of pixels, tags, and other tracking technologies to monitor user interactions, track conversions, and implement retargeting strategies to maximize your landing page performance.
A/B Testing:
Conduct A/B testing to identify elements that drive higher conversions and optimize your landing pages. Learn how to plan and execute effective A/B tests, set up control and variation versions, measure statistical significance, and interpret test results to make informed decisions and continuously improve your landing page performance.
Optimization Techniques: Apply optimization techniques to continuously improve your landing pages’ performance and conversion rates. Explore strategies for iterative improvements, including headline testing, copy variations, visual element modifications, and layout adjustments based on user feedback, data analysis, and industry best practices.
User Feedback Strategies: Implement user feedback strategies to gain insights and feedback from your landing page visitors. Discover methods for collecting user feedback through surveys, feedback forms, and usability testing to identify pain points, uncover opportunities for improvement, and enhance the overall user experience of your landing pages.
Heatmaps & User Recordings:
Utilize heatmaps and user recordings to uncover valuable insights about how visitors interact with your landing pages. Understand where users click, scroll, and spend the most time on your pages, allowing you to identify areas of engagement and areas for optimization and refinement.
SEO Optimization:
Optimize your landing pages for search engine visibility and organic traffic. Learn best practices for keyword research, on-page optimization, meta tags, and content optimization to ensure your landing pages are discoverable by search engines and rank higher in relevant search results, driving more targeted traffic to your pages.

ABOUT THE INSTRUCTOR

AVISHA JHAVERI

Creative Director, Millennial Marketing Agency

Avisha has been working at Millennial Marketing Agency since 2018, starting out as a graphic designer and account manager. She now manages the design and creative direction for over 20+ clients. Avisha has over 6 years of knowledge in managing social media platforms such as Instagram, Facebook, YouTube, LinkedIn and TikTok.

faqs

What will I learn in this masterclass?

This masterclass covers the latest foundations of digital marketing strategy and planning. Whether you’re a beginner or an advanced marketer, you’ll gain valuable insights and contemporary knowledge to enhance your skills.

What payment options do you accept?

We offer convenient payment options, including debit, credit, Apple Pay, and Google Pay, ensuring a seamless and secure transaction experience.

Is the masterclass live or recorded?

The masterclass is asynchronous, allowing you to access and engage with the content at your own convenience. No need to worry about fixed schedules!

Will I receive a certificate upon completion?

While this masterclass itself doesn’t provide a certificate, upon successfully graduating from the Modern Marketing Certificate program, you will receive a certificate.

How can I get my questions answered during the course?

Rest assured, you’ll have access to a dedicated student success manager in our exclusive Slack community. Any questions you have throughout the masterclass will be promptly addressed and fully supported.

Do I get lifetime access to the course materials?

Absolutely! Once you enroll in the masterclass, you’ll enjoy lifetime access to all the course materials, so you can revisit and reinforce your learning whenever you need.

What is the expected time commitment for the masterclass?

The masterclass requires approximately seven hours of total class time for the strategy and planning module. We’ve designed it to fit your busy schedule without compromising the depth of learning.

$497

Add to Cart

No. of Classes	Discount	Total Price
1		497
2	5% OFF	944
3	10% OFF	1,342
4	15% OFF	1,689
5	20% OFF	1,988
6	25% OFF	2,237
7	30% OFF	2,435
8	35% OFF	2,584
9	40% OFF	2,684
10	45% OFF	2,733

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