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Days
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Landing Pages

In this module, you’ll learn what a landing page means and why having one will lead to better conversions for your marketing campaigns. The course will cover everything from the backend software to the design and content of the page. 

COURSE MATERIAL

Day 1 :

Theory & Software

Day 2 :

Strategies, Lead Magnets & Examples

Day 3:

Message Match, Call-To-Action & High-Performance Tactics

Day 4:

Design & Layout

Day 5:

Analytics, Tracking, Testing & Optimizing

ABOUT THE INSTRUCTOR

Kelly Rusk

Kelly Rusk

Fractional Chief Marketing Officer & Digital Consultant, Kelly Rusk Consulting Inc.

Kelly Rusk is an expert in all forms of digital communication with a wealth of experience that includes digital, social, advertising, marketing, and training and skill development. She applies her expertise when working directly with clients to find the best marketing and communication solutions for their business.  Drawing on her experience as a former digital director and partner at one of Ottawa’s largest marketing communications agencies, Kelly uses flexibility and adaptability to provide marketing strategy, consulting, and training as an extension of her clients’ teams. Kelly is also a sought-after digital marketing speaker and an instructor in the Telfer School of Management at the University of Ottawa Digital Marketing Certificate program. She also leads customized training initiatives and speaks at events across North America.

"I originally only bought two modules but after watching them I bought the rest because there is so much value!"
Abby T Headshot
ABBY
Marketing Manager at RE/MAX

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2

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3

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