In this module, you’ll learn what a landing page means and why having one will lead to better conversions for your marketing campaigns. The course will cover everything from the backend software to the design and content of the page.
Kelly Rusk is an expert in all forms of digital communication with a wealth of experience that includes digital, social, advertising, marketing, and training and skill development. She applies her expertise when working directly with clients to find the best marketing and communication solutions for their business. Drawing on her experience as a former digital director and partner at one of Ottawa’s largest marketing communications agencies, Kelly uses flexibility and adaptability to provide marketing strategy, consulting, and training as an extension of her clients’ teams. Kelly is also a sought-after digital marketing speaker and an instructor in the Telfer School of Management at the University of Ottawa Digital Marketing Certificate program. She also leads customized training initiatives and speaks at events across North America.
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