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LinkedIn Masterclass

Introducing the LinkedIn Masterclass, led by expert instructor Kyle Turk. Elevate your LinkedIn presence and harness the full potential of this powerful professional networking platform. This comprehensive masterclass, guided by Kyle’s wealth of experience in marketing and LinkedIn, empowers you with the knowledge and strategies to create impactful company pages, optimize personal profiles, develop a winning content strategy, leverage LinkedIn Ads, and maximize your results on LinkedIn. With Kyle’s deep expertise in LinkedIn marketing and his proven track record in managing successful LinkedIn campaigns, you’ll gain invaluable insights and practical techniques to achieve remarkable growth and opportunities on this influential platform.

Support Included

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Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

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Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

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Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

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Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

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Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

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Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

Kyle Turk did such an outstanding job instructing the Linked In module for the Modern Marketing Certificate! After taking the module I realized how utterly important Linked In is for professional networking. Kyle helped me create a strong profile, introduced me to Linked In marketing, described the importance of a company page, strategy and optimization, case studies and advertising campaigns. I didn’t know Linked In was this engaging!

Dustin Cavallaro

Project Manager at Bank of America

Kyle Turk did such an outstanding job instructing the Linked In module for the Modern Marketing Certificate! After taking the module I realized how utterly important Linked In is for professional networking. Kyle helped me create a strong profile, introduced me to Linked In marketing, described the importance of a company page, strategy and optimization, case studies and advertising campaigns. I didn’t know Linked In was this engaging!

Dustin Cavallaro

Masterclass Outline

Led by expert instructor Kyle Turk, a marketing professional with a strong focus on LinkedIn, this transformative program provides you with essential skills and knowledge to excel on LinkedIn. Explore best practices for company pages and personal profiles, develop organic growth tactics, master content strategy and analytics, and leverage LinkedIn Ads for targeted campaigns. Benefit from Kyle's extensive experience in managing a diverse range of LinkedIn pages for individuals and companies, his in-depth understanding of the platform's intricacies, and his ability to deliver tangible results for his clients.

Embark on this transformative Masterclass and unlock the full potential of LinkedIn. With Kyle Turk as your guide, you’ll gain the expertise, strategies, and insights to build a powerful LinkedIn presence, foster valuable connections, and achieve remarkable results on this influential professional networking platform.

Play Video

Class sample

  • Optimizing Company Profiles: Learn best practices for optimizing your company profile, including compelling descriptions, engaging visuals, and effective use of keywords to enhance your brand presence on LinkedIn.
  • Organic Growth Strategies: Explore proven tactics to organically grow your LinkedIn company page following, increase engagement, and reach your target audience effectively.
  • Employee Advocacy Programs: Discover how to leverage your employees as brand advocates to amplify your company’s reach, engage with your audience, and enhance brand credibility.
  • Content Curation and Publishing: Learn strategies for curating and publishing valuable content on your company page to establish thought leadership, engage your audience, and drive conversions.
  • Performance Tracking and Analytics: Gain insights into LinkedIn company page analytics and tracking tools to measure your page’s performance, identify trends, and optimize your strategies for better results.
  • Optimizing Company Profiles: Learn best practices for optimizing your company profile, including compelling descriptions, engaging visuals, and effective use of keywords to enhance your brand presence on LinkedIn.
  • Organic Growth Strategies: Explore proven tactics to organically grow your LinkedIn company page following, increase engagement, and reach your target audience effectively.
  • Employee Advocacy Programs: Discover how to leverage your employees as brand advocates to amplify your company’s reach, engage with your audience, and enhance brand credibility.
  • Content Curation and Publishing: Learn strategies for curating and publishing valuable content on your company page to establish thought leadership, engage your audience, and drive conversions.
  • Performance Tracking and Analytics: Gain insights into LinkedIn company page analytics and tracking tools to measure your page’s performance, identify trends, and optimize your strategies for better results.
  • Profile Optimization: Discover best practices for optimizing your personal LinkedIn profile, including headline, summary, experience, and skills sections, to showcase your expertise and attract valuable connections.
  • Building Your Network: Learn effective strategies to expand your network, connect with relevant professionals, and foster meaningful relationships on LinkedIn.
  • Thought Leadership and Content Sharing: Develop a thought leadership strategy and learn how to create and share valuable content that resonates with your audience, positions you as an industry expert, and boosts engagement.
  • Engaging with Connections: Explore tactics to engage with your connections, participate in groups and discussions, and build your personal brand and reputation on LinkedIn.
  • Content Planning and Strategy: Learn how to develop an effective content strategy for LinkedIn, including content ideation, planning, and distribution tactics that align with your audience and business goals.
  • Analytics and Insights: Dive into LinkedIn content analytics and tracking tools to measure the performance of your posts, gain insights into audience engagement, and make data-driven decisions to optimize your content strategy.
  • Maximizing Content Performance: Discover techniques to maximize the reach and impact of your LinkedIn content, including post timing, formatting, and leveraging LinkedIn’s algorithm to increase visibility and engagement.
  • Ad Strategy and Targeting: Develop a LinkedIn Ads strategy aligned with your business goals, understand targeting options, and discover effective ways to reach your desired audience.
  • Ad Campaign Setup and Management: Learn how to set up, launch, and manage LinkedIn ad campaigns, including budgeting, bidding strategies, ad formats, and creative optimization.
  • Compelling Ad Content: Craft persuasive ad content that captures attention, conveys your message effectively, and drives desired actions on LinkedIn.
  • Optimization and Insights: Explore techniques to optimize your LinkedIn ad campaigns, monitor performance, and leverage analytics to gain valuable insights and make data-driven decisions for ongoing improvements.
  • Recommendations and Best Practices: Discover best practices, tips, and recommendations for running successful LinkedIn ad campaigns, including ad copy, targeting, bidding, and budgeting strategies.
  • Ad Performance Analysis: Learn how to analyze the performance of your LinkedIn ad campaigns, measure key metrics, and interpret insights to refine your strategies and maximize your ad ROI

Masterclass Outline

Led by expert instructor Kyle Turk, a marketing professional with a strong focus on LinkedIn, this transformative program provides you with essential skills and knowledge to excel on LinkedIn. Explore best practices for company pages and personal profiles, develop organic growth tactics, master content strategy and analytics, and leverage LinkedIn Ads for targeted campaigns. Benefit from Kyle's extensive experience in managing a diverse range of LinkedIn pages for individuals and companies, his in-depth understanding of the platform's intricacies, and his ability to deliver tangible results for his clients.

Embark on this transformative Masterclass and unlock the full potential of LinkedIn. With Kyle Turk as your guide, you’ll gain the expertise, strategies, and insights to build a powerful LinkedIn presence, foster valuable connections, and achieve remarkable results on this influential professional networking platform.

Play Video

Class sample

  • Optimizing Company Profiles: Learn best practices for optimizing your company profile, including compelling descriptions, engaging visuals, and effective use of keywords to enhance your brand presence on LinkedIn.
  • Organic Growth Strategies: Explore proven tactics to organically grow your LinkedIn company page following, increase engagement, and reach your target audience effectively.
  • Employee Advocacy Programs: Discover how to leverage your employees as brand advocates to amplify your company’s reach, engage with your audience, and enhance brand credibility.
  • Content Curation and Publishing: Learn strategies for curating and publishing valuable content on your company page to establish thought leadership, engage your audience, and drive conversions.
  • Performance Tracking and Analytics: Gain insights into LinkedIn company page analytics and tracking tools to measure your page’s performance, identify trends, and optimize your strategies for better results.
  • Optimizing Company Profiles: Learn best practices for optimizing your company profile, including compelling descriptions, engaging visuals, and effective use of keywords to enhance your brand presence on LinkedIn.
  • Organic Growth Strategies: Explore proven tactics to organically grow your LinkedIn company page following, increase engagement, and reach your target audience effectively.
  • Employee Advocacy Programs: Discover how to leverage your employees as brand advocates to amplify your company’s reach, engage with your audience, and enhance brand credibility.
  • Content Curation and Publishing: Learn strategies for curating and publishing valuable content on your company page to establish thought leadership, engage your audience, and drive conversions.
  • Performance Tracking and Analytics: Gain insights into LinkedIn company page analytics and tracking tools to measure your page’s performance, identify trends, and optimize your strategies for better results.
  • Profile Optimization: Discover best practices for optimizing your personal LinkedIn profile, including headline, summary, experience, and skills sections, to showcase your expertise and attract valuable connections.
  • Building Your Network: Learn effective strategies to expand your network, connect with relevant professionals, and foster meaningful relationships on LinkedIn.
  • Thought Leadership and Content Sharing: Develop a thought leadership strategy and learn how to create and share valuable content that resonates with your audience, positions you as an industry expert, and boosts engagement.
  • Engaging with Connections: Explore tactics to engage with your connections, participate in groups and discussions, and build your personal brand and reputation on LinkedIn.
  • Content Planning and Strategy: Learn how to develop an effective content strategy for LinkedIn, including content ideation, planning, and distribution tactics that align with your audience and business goals.
  • Analytics and Insights: Dive into LinkedIn content analytics and tracking tools to measure the performance of your posts, gain insights into audience engagement, and make data-driven decisions to optimize your content strategy.
  • Maximizing Content Performance: Discover techniques to maximize the reach and impact of your LinkedIn content, including post timing, formatting, and leveraging LinkedIn’s algorithm to increase visibility and engagement.
  • Ad Strategy and Targeting: Develop a LinkedIn Ads strategy aligned with your business goals, understand targeting options, and discover effective ways to reach your desired audience.
  • Ad Campaign Setup and Management: Learn how to set up, launch, and manage LinkedIn ad campaigns, including budgeting, bidding strategies, ad formats, and creative optimization.
  • Compelling Ad Content: Craft persuasive ad content that captures attention, conveys your message effectively, and drives desired actions on LinkedIn.
  • Optimization and Insights: Explore techniques to optimize your LinkedIn ad campaigns, monitor performance, and leverage analytics to gain valuable insights and make data-driven decisions for ongoing improvements.
  • Recommendations and Best Practices: Discover best practices, tips, and recommendations for running successful LinkedIn ad campaigns, including ad copy, targeting, bidding, and budgeting strategies.
  • Ad Performance Analysis: Learn how to analyze the performance of your LinkedIn ad campaigns, measure key metrics, and interpret insights to refine your strategies and maximize your ad ROI

ABOUT THE INSTRUCTOR

Kyle Turk

Kyle Turk

Vice President of Marketing, Altis Recruitment

Kyle Turk is an award-winning entrepreneurial marketing leader with over a decade of experience managing teams, driving revenues, client acquisition and brand growth through strategic and creative marketing solutions. Kyle has been highly recognized for his marketing leadership and is a judge for the Canadian Marketing Association Awards, was the recipient of Canadian Marketing Leader of the Year in 2017 and a Forty Under 40 recipient in 2018. Kyle earned a Marketing Major at STFX University, a Marketing Strategy Certificate from Cornell University and his Chartered Marketer (CM) designation from the Canadian Marketing Association.

faqs

This masterclass covers the latest foundations of digital marketing strategy and planning. Whether you’re a beginner or an advanced marketer, you’ll gain valuable insights and contemporary knowledge to enhance your skills.

We offer convenient payment options, including debit, credit, Apple Pay, and Google Pay, ensuring a seamless and secure transaction experience.

The masterclass is asynchronous, allowing you to access and engage with the content at your own convenience. No need to worry about fixed schedules!

While this masterclass itself doesn’t provide a certificate, upon successfully graduating from the Modern Marketing Certificate program, you will receive a certificate.

Rest assured, you’ll have access to a dedicated student success manager in our exclusive Slack community. Any questions you have throughout the masterclass will be promptly addressed and fully supported.

Absolutely! Once you enroll in the masterclass, you’ll enjoy lifetime access to all the course materials, so you can revisit and reinforce your learning whenever you need.

The masterclass requires approximately seven hours of total class time for the strategy and planning module. We’ve designed it to fit your busy schedule without compromising the depth of learning.

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