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HIGH-LEVEL PLANNING

As a marketer, your job is to achieve brand objectives within the given budget, which is only possible with thorough planning. So before diving into the various social media platforms, you’ll learn how to write a solid Digital Marketing plan that outlines your goals, timelines, budget, channels, and strategy for the brand.

$497.00

COURSE MATERIAL

Day 1 : Goal Setting / KPI’s / Audience Planning

Day 2 : Brand / Value Propositions / Competitor & Market Analysis

Day 3: Channel Planning / Budget Planning / Measurement Planning

Day 4: Content Strategy / Planning Framework

Day 5: Marketing Funnel / Bringing Strategy Together / High-level Planning Test

ABOUT THE INSTRUCTORS

Marissa Homère

Marissa Homère

Vice President of Marketing, Irwin

Marissa is a seasoned marketing and demand generation leader and is currently the VP Marketing at Irwin, an investor relations and capital markets software company based in Toronto. For well over a decade, Marissa has built and scaled marketing teams in agency, telecom, and computer software, achieving high levels of revenue and brand growth for organizations like REALTOR.ca, Xplornet Communications, Clover Leaf Seafoods, Colliers Project Leaders, Algonquin College, Corel, and York University.

Kelly Rusk

Kelly Rusk

Fractional Chief Marketing Officer & Digital Consultant, Kelly Rusk Consulting Inc.

Kelly Rusk is an expert in all forms of digital communication with a wealth of experience that includes digital, social, advertising, marketing, and training and skill development. She applies her expertise when working directly with clients to find the best marketing and communication solutions for their business.  Drawing on her experience as a former digital director and partner at one of Ottawa’s largest marketing communications agencies, Kelly uses flexibility and adaptability to provide marketing strategy, consulting, and training as an extension of her clients’ teams. Kelly is also a sought-after digital marketing speaker and an instructor in the Telfer School of Management at the University of Ottawa Digital Marketing Certificate program. She also leads customized training initiatives and speaks at events across North America.

“We’re excited to hire Modern Marketing graduates at SEOPLUS+ because
the skills taught are invaluable to our organization and difficult to find in
today’s applicants.”
Brock
Brock Murray
Co-Founder of SEOPLUS+
“We’re excited to hire Modern Marketing graduates at SEOPLUS+ because the skills taught are invaluable to our organization and difficult to find in today’s applicants.”
Brock
Brock Murray
Co-Founder of SEOPLUS+

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Pricing Model (USD)

No of Modules Discount Price (+HST)
1
500
2
5%
950
3
10%
1350
4
15%
1700
5
20%
2000
6
25%
2250
7
30%
2450
8
35%
2600
9
40%
2700
10
45%
2750

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