STRATEGY & PLANNING
As a marketer, your job is to achieve brand objectives within the given budget, which is only possible with thorough planning. So before diving into the various social media platforms, you’ll learn how to write a solid Digital Marketing plan that outlines your goals, timelines, budget, channels, and strategy for the brand.
USD $497
COURSE MATERIAL
Day 2 : Brand / Value Propositions / Competitor & Market Analysis
Day 3: Channel Planning / Budget Planning / Measurement Planning
Day 4: Content Strategy / Planning Framework
Day 5: Marketing Funnel / Bringing Strategy Together / High-level Planning Test
ABOUT THE INSTRUCTORS
Marissa Homère
Vice President of Marketing, Irwin
Marissa is a seasoned marketing and demand generation leader and is currently the VP Marketing at Irwin, an investor relations and capital markets software company based in Toronto. For well over a decade, Marissa has built and scaled marketing teams in agency, telecom, and computer software, achieving high levels of revenue and brand growth for organizations like REALTOR.ca, Xplornet Communications, Clover Leaf Seafoods, Colliers Project Leaders, Algonquin College, Corel, and York University.
Kelly Rusk
Fractional Chief Marketing Officer & Digital Consultant, Kelly Rusk Consulting Inc.
Kelly Rusk is an expert in all forms of digital communication with a wealth of experience that includes digital, social, advertising, marketing, and training and skill development. She applies her expertise when working directly with clients to find the best marketing and communication solutions for their business. Drawing on her experience as a former digital director and partner at one of Ottawa’s largest marketing communications agencies, Kelly uses flexibility and adaptability to provide marketing strategy, consulting, and training as an extension of her clients’ teams. Kelly is also a sought-after digital marketing speaker and an instructor in the Telfer School of Management at the University of Ottawa Digital Marketing Certificate program. She also leads customized training initiatives and speaks at events across North America.
“We’re excited to hire Modern Marketing graduates at
SEOPLUS+ because
the skills taught are invaluable to our organization and difficult to find in
today’s applicants.”
the skills taught are invaluable to our organization and difficult to find in
today’s applicants.”
Brock Murray
Co-Founder of SEOPLUS+
“We’re excited to hire Modern Marketing graduates at
SEOPLUS+ because the skills taught are invaluable to
our organization and difficult to find in today’s applicants.”
Brock Murray
Co-Founder of SEOPLUS+
