Strategy & Planning Masterclass

Unleash your digital marketing potential with our Strategy & Planning Masterclass. Led by renowned expert Kelly Rusk, this transformative masterclass equips you with essential skills to develop winning strategies and achieve remarkable results. Craft value propositions, analyze audiences, optimize budgets, align tactics, and thrive in the digital landscape.

$497

Add to Cart

$497

Add to Cart

Support Included

Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

Slack Community

Join an exclusive Slack channel for on-going support and connect with like-minded professionals

Student Success Manager

Access a dedicated student success manager & benefit from personalized guidance & support

Build Your Portfolio

Apply your skills & knowledge to create an impressive portfolio & gain a competitive edge in the market

Kelly Rusk’s Strategy & Planning Masterclass was transformative. Her expertise in brand positioning simplified complex concepts and made learning engaging. Kelly’s supportive teaching style and invaluable feedback enhanced my strategic planning skills. Her passion and expertise enriched my understanding of high-level campaign strategies. Thanks to her, I’m ready to excel in digital marketing!

Marlise Poutougnigni

Client Experience at Walmart

MARLISE

Client Experience at Walmart

Masterclass Outline

Introducing Strategy & Planning

with Kelly Rusk

Gain a deep understanding of strategic thinking and excel in the dynamic field of digital marketing with the Strategy & Planning Course, taught by renowned marketing consultant Kelly Rusk. Designed to cater to marketing professionals and beginners alike, this comprehensive course equips you with essential skills and knowledge to develop effective strategies and achieve remarkable results.

Over the span of four immersive sessions, Kelly Rusk will guide you on a transformative journey, demystifying the world of strategy and empowering you to make informed decisions that drive success in today’s fast-paced digital landscape.

Play Video

Class sample

Session 1: Building the Strategic Foundation (1h 54m total length)

Core Strategy: Master core strategy principles to drive remarkable success, outperform competitors, and establish a solid foundation for your marketing endeavors.
Impactful Research: Conduct in-depth and impactful research to gather valuable insights, uncover emerging trends, and make well-informed decisions that resonate with your target audience.
Brand Positioning: Strategically position your brand effectively in the market by understanding your unique value proposition, differentiating yourself from competitors, and creating a compelling brand identity.
Compelling Value Propositions: Craft persuasive value propositions that deeply resonate with your target audience, communicate the benefits of your offerings, and drive conversions with irresistible appeal.
Robust Strategic Framework: Develop a comprehensive and robust strategic framework that encompasses your goals, objectives, target audience, competitive landscape, and actionable steps for long-term planning and sustainable growth.

Session 1: Building the Strategic Foundation (1h 54m total length)

Core Strategy: Master core strategy principles to drive remarkable success, outperform competitors, and establish a solid foundation for your marketing endeavors.
Impactful Research: Conduct in-depth and impactful research to gather valuable insights, uncover emerging trends, and make well-informed decisions that resonate with your target audience.
Brand Positioning: Strategically position your brand effectively in the market by understanding your unique value proposition, differentiating yourself from competitors, and creating a compelling brand identity.
Compelling Value Propositions: Craft persuasive value propositions that deeply resonate with your target audience, communicate the benefits of your offerings, and drive conversions with irresistible appeal.
Robust Strategic Framework: Develop a comprehensive and robust strategic framework that encompasses your goals, objectives, target audience, competitive landscape, and actionable steps for long-term planning and sustainable growth.

Session 2: Unleashing Audience Potential (1h 56m total length)

Audience Insights: Gain invaluable audience insights by conducting comprehensive research, analyzing demographics, psychographics, and behavioral patterns, and uncovering deep-seated needs and desires.
Competitor Analysis: Conduct thorough and effective competitor analysis to gain a competitive edge, identify market gaps, discover industry best practices, and develop strategies that surpass your rivals.
Personalized Messaging: Craft highly personalized messaging strategies that speak directly to your audience’s pain points, aspirations, and desires, forging an emotional connection and fostering long-term engagement.
Audience Segmentation: Develop effective audience segmentation strategies to segment your target market based on demographics, psychographics, behavior, and preferences, enabling tailored and relevant approaches for maximum impact.
Engagement Tactics: Implement a diverse range of audience engagement tactics, such as storytelling, interactive content, gamification, and social media campaigns, to captivate and build genuine connections with your audience.
Conversion Strategies: Develop data-driven conversion strategies by leveraging persuasive techniques, optimizing user experience, and employing targeted calls-to-action that guide your audience through the conversion journey with confidence and ease.

Session 3: Crafting Compelling Content and Channels (2h 1m total length)

Resonant Content: Create resonant digital content that emotionally engages and inspires action, leveraging compelling storytelling, immersive visuals, and captivating narratives to forge a deep and lasting connection with your audience.
Engaging Strategies: Develop comprehensive content strategies that captivate and hold audience attention, incorporating a mix of informative, entertaining, and valuable content across multiple platforms to build brand loyalty and foster ongoing engagement.
Channel Optimization: Optimize channel planning for maximum impact, visibility, and reach, identifying the most effective channels and platforms to engage with your target audience and amplifying your brand message for wider exposure and increased conversions.
Budget Allocation: Allocate marketing budget effectively to maximize return on investment (ROI), strategically investing resources in high-impact initiatives, optimizing advertising spend, and identifying cost-saving opportunities without compromising quality and reach.
Accurate Tracking: Implement robust tracking systems and analytics tools to monitor marketing success, measure key performance indicators (KPIs), and gain valuable insights into audience behavior, enabling data-driven decision-making and continuous optimization.
Continuous Improvement: Foster a culture of continuous improvement by analyzing initiatives, monitoring performance, soliciting user feedback, and refining content strategies to adapt to changing market dynamics, audience preferences, and emerging trends for ongoing success and growth.

Session 4: Navigating the Marketing Funnel (1h 30m total length)

Funnel Power: Explore the immense power of the marketing funnel in driving customer acquisition, nurturing relationships, and boosting conversions by strategically guiding prospects through each stage, from awareness to purchase and beyond.
Acquisition & Retention: Develop comprehensive strategies for customer acquisition and retention, employing a mix of targeted advertising, lead nurturing, relationship building, and customer loyalty initiatives to maximize customer lifetime value and foster brand advocacy.
Strategic Alignment: Align marketing tactics strategically to ensure consistent messaging, seamless experiences, and cohesive brand positioning across various touchpoints, creating a unified and memorable brand identity throughout the customer journey.
Conversion Strategies: Develop targeted conversion strategies for each stage of the funnel, employing persuasive techniques, optimizing landing pages and user flows, and leveraging behavioral triggers to guide prospects towards the desired action and increase conversion rates.
Optimize Funnel: Continuously optimize the funnel for growth, scalability, and operational efficiency by identifying bottlenecks, refining processes, implementing automation, and leveraging data-driven insights to streamline the customer journey, enhance user experience, and maximize conversion opportunities.

Masterclass Outline

Gain a deep understanding of strategic thinking and excel in the dynamic field of digital marketing with the Strategy & Planning Course, taught by renowned marketing consultant Kelly Rusk. Designed to cater to marketing professionals and beginners alike, this comprehensive course equips you with essential skills and knowledge to develop effective strategies and achieve remarkable results.

Play Video

Class sample

Session 1: Building the Strategic Foundation

Core Strategy: Master core strategy principles to drive remarkable success, outperform competitors, and establish a solid foundation for your marketing endeavors.
Impactful Research: Conduct in-depth and impactful research to gather valuable insights, uncover emerging trends, and make well-informed decisions that resonate with your target audience.
Brand Positioning: Strategically position your brand effectively in the market by understanding your unique value proposition, differentiating yourself from competitors, and creating a compelling brand identity.
Compelling Value Propositions: Craft persuasive value propositions that deeply resonate with your target audience, communicate the benefits of your offerings, and drive conversions with irresistible appeal.
Robust Strategic Framework: Develop a comprehensive and robust strategic framework that encompasses your goals, objectives, target audience, competitive landscape, and actionable steps for long-term planning and sustainable growth.

Session 2: Unleashing Audience Potential

Audience Insights: Gain invaluable audience insights by conducting comprehensive research, analyzing demographics, psychographics, and behavioral patterns, and uncovering deep-seated needs and desires.
Competitor Analysis: Conduct thorough and effective competitor analysis to gain a competitive edge, identify market gaps, discover industry best practices, and develop strategies that surpass your rivals.
Personalized Messaging: Craft highly personalized messaging strategies that speak directly to your audience’s pain points, aspirations, and desires, forging an emotional connection and fostering long-term engagement.
Audience Segmentation: Develop effective audience segmentation strategies to segment your target market based on demographics, psychographics, behavior, and preferences, enabling tailored and relevant approaches for maximum impact.
Engagement Tactics: Implement a diverse range of audience engagement tactics, such as storytelling, interactive content, gamification, and social media campaigns, to captivate and build genuine connections with your audience.
Conversion Strategies: Develop data-driven conversion strategies by leveraging persuasive techniques, optimizing user experience, and employing targeted calls-to-action that guide your audience through the conversion journey with confidence and ease.

Session 3: Crafting Compelling Content and Channels

Resonant Content: Create resonant digital content that emotionally engages and inspires action, leveraging compelling storytelling, immersive visuals, and captivating narratives to forge a deep and lasting connection with your audience.
Engaging Strategies: Develop comprehensive content strategies that captivate and hold audience attention, incorporating a mix of informative, entertaining, and valuable content across multiple platforms to build brand loyalty and foster ongoing engagement.
Channel Optimization: Optimize channel planning for maximum impact, visibility, and reach, identifying the most effective channels and platforms to engage with your target audience and amplifying your brand message for wider exposure and increased conversions.
Budget Allocation: Allocate marketing budget effectively to maximize return on investment (ROI), strategically investing resources in high-impact initiatives, optimizing advertising spend, and identifying cost-saving opportunities without compromising quality and reach.
Accurate Tracking: Implement robust tracking systems and analytics tools to monitor marketing success, measure key performance indicators (KPIs), and gain valuable insights into audience behavior, enabling data-driven decision-making and continuous optimization.
Continuous Improvement: Foster a culture of continuous improvement by analyzing initiatives, monitoring performance, soliciting user feedback, and refining content strategies to adapt to changing market dynamics, audience preferences, and emerging trends for ongoing success and growth.

Session 4: Navigating the Marketing Funnel

Funnel Power: Explore the immense power of the marketing funnel in driving customer acquisition, nurturing relationships, and boosting conversions by strategically guiding prospects through each stage, from awareness to purchase and beyond.
Acquisition & Retention: Develop comprehensive strategies for customer acquisition and retention, employing a mix of targeted advertising, lead nurturing, relationship building, and customer loyalty initiatives to maximize customer lifetime value and foster brand advocacy.
Strategic Alignment: Align marketing tactics strategically to ensure consistent messaging, seamless experiences, and cohesive brand positioning across various touchpoints, creating a unified and memorable brand identity throughout the customer journey.
Conversion Strategies: Develop targeted conversion strategies for each stage of the funnel, employing persuasive techniques, optimizing landing pages and user flows, and leveraging behavioral triggers to guide prospects towards the desired action and increase conversion rates.
Optimize Funnel: Continuously optimize the funnel for growth, scalability, and operational efficiency by identifying bottlenecks, refining processes, implementing automation, and leveraging data-driven insights to streamline the customer journey, enhance user experience, and maximize conversion opportunities.

Session 1: Building the Strategic Foundation

Core Strategy: Master core strategy principles to drive remarkable success, outperform competitors, and establish a solid foundation for your marketing endeavors.
Impactful Research: Conduct in-depth and impactful research to gather valuable insights, uncover emerging trends, and make well-informed decisions that resonate with your target audience.
Brand Positioning: Strategically position your brand effectively in the market by understanding your unique value proposition, differentiating yourself from competitors, and creating a compelling brand identity.
Compelling Value Propositions: Craft persuasive value propositions that deeply resonate with your target audience, communicate the benefits of your offerings, and drive conversions with irresistible appeal.
Robust Strategic Framework: Develop a comprehensive and robust strategic framework that encompasses your goals, objectives, target audience, competitive landscape, and actionable steps for long-term planning and sustainable growth.

Session 1: Building the Strategic Foundation

Core Strategy: Master core strategy principles to drive remarkable success, outperform competitors, and establish a solid foundation for your marketing endeavors.
Impactful Research: Conduct in-depth and impactful research to gather valuable insights, uncover emerging trends, and make well-informed decisions that resonate with your target audience.
Brand Positioning: Strategically position your brand effectively in the market by understanding your unique value proposition, differentiating yourself from competitors, and creating a compelling brand identity.
Compelling Value Propositions: Craft persuasive value propositions that deeply resonate with your target audience, communicate the benefits of your offerings, and drive conversions with irresistible appeal.
Robust Strategic Framework: Develop a comprehensive and robust strategic framework that encompasses your goals, objectives, target audience, competitive landscape, and actionable steps for long-term planning and sustainable growth.

Session 2: Unleashing Audience Potential

Audience Insights: Gain invaluable audience insights by conducting comprehensive research, analyzing demographics, psychographics, and behavioral patterns, and uncovering deep-seated needs and desires.
Competitor Analysis: Conduct thorough and effective competitor analysis to gain a competitive edge, identify market gaps, discover industry best practices, and develop strategies that surpass your rivals.
Personalized Messaging: Craft highly personalized messaging strategies that speak directly to your audience’s pain points, aspirations, and desires, forging an emotional connection and fostering long-term engagement.
Audience Segmentation: Develop effective audience segmentation strategies to segment your target market based on demographics, psychographics, behavior, and preferences, enabling tailored and relevant approaches for maximum impact.
Engagement Tactics: Implement a diverse range of audience engagement tactics, such as storytelling, interactive content, gamification, and social media campaigns, to captivate and build genuine connections with your audience.
Conversion Strategies: Develop data-driven conversion strategies by leveraging persuasive techniques, optimizing user experience, and employing targeted calls-to-action that guide your audience through the conversion journey with confidence and ease.

Session 3: Crafting Compelling Content

Resonant Content: Create resonant digital content that emotionally engages and inspires action, leveraging compelling storytelling, immersive visuals, and captivating narratives to forge a deep and lasting connection with your audience.
Engaging Strategies: Develop comprehensive content strategies that captivate and hold audience attention, incorporating a mix of informative, entertaining, and valuable content across multiple platforms to build brand loyalty and foster ongoing engagement.
Channel Optimization: Optimize channel planning for maximum impact, visibility, and reach, identifying the most effective channels and platforms to engage with your target audience and amplifying your brand message for wider exposure and increased conversions.
Budget Allocation: Allocate marketing budget effectively to maximize return on investment (ROI), strategically investing resources in high-impact initiatives, optimizing advertising spend, and identifying cost-saving opportunities without compromising quality and reach.
Accurate Tracking: Implement robust tracking systems and analytics tools to monitor marketing success, measure key performance indicators (KPIs), and gain valuable insights into audience behavior, enabling data-driven decision-making and continuous optimization.
Continuous Improvement: Foster a culture of continuous improvement by analyzing initiatives, monitoring performance, soliciting user feedback, and refining content strategies to adapt to changing market dynamics, audience preferences, and emerging trends for ongoing success and growth.

Session 4: Navigating the Marketing Funnel

Funnel Power: Explore the immense power of the marketing funnel in driving customer acquisition, nurturing relationships, and boosting conversions by strategically guiding prospects through each stage, from awareness to purchase and beyond.
Acquisition & Retention: Develop comprehensive strategies for customer acquisition and retention, employing a mix of targeted advertising, lead nurturing, relationship building, and customer loyalty initiatives to maximize customer lifetime value and foster brand advocacy.
Strategic Alignment: Align marketing tactics strategically to ensure consistent messaging, seamless experiences, and cohesive brand positioning across various touchpoints, creating a unified and memorable brand identity throughout the customer journey.
Conversion Strategies: Develop targeted conversion strategies for each stage of the funnel, employing persuasive techniques, optimizing landing pages and user flows, and leveraging behavioral triggers to guide prospects towards the desired action and increase conversion rates.
Optimize Funnel: Continuously optimize the funnel for growth, scalability, and operational efficiency by identifying bottlenecks, refining processes, implementing automation, and leveraging data-driven insights to streamline the customer journey, enhance user experience, and maximize conversion opportunities.

ABOUT THE INSTRUCTOR

Kelly Rusk

Fractional Chief Marketing Officer & Digital Consultant, Kelly Rusk Consulting Inc.

Kelly Rusk is an expert in all forms of digital communication with a wealth of experience that includes digital, social, advertising, marketing, and training and skill development. She applies her expertise when working directly with clients to find the best marketing and communication solutions for their business. Drawing on her experience as a former digital director and partner at one of Ottawa’s largest marketing communications agencies, Kelly uses flexibility and adaptability to provide marketing strategy, consulting, and training as an extension of her clients’ teams. Kelly is also a sought-after digital marketing speaker and an instructor in the Telfer School of Management at the University of Ottawa Digital Marketing Certificate program. She also leads customized training initiatives and speaks at events across North America.

 5/5

Learning Sparktoro was a game-changer for me! Kelly’s engaging course kept me alert and I learned so much. A must for digital marketing success!

 5/5

Kelly is lively, engaging and so knowledgeable! Her experience working with companies from multiple industries made it so easy to adapt the lessons to different business models.

 5/5

Content strategies taught in this Masterclass helped grow our following online really fast! So glad I found Modern Marketing.

Learning Sparktoro was a game-changer for me! Kelly’s engaging course kept me alert and I learned so much. A must for digital marketing success!

Kelly is lively, engaging and so knowledgeable! Her experience working with companies from multiple industries made it so easy to adapt the lessons to different business models.

Content strategies taught in this Masterclass helped grow our following online really fast! So glad I found Modern Marketing.

faqs

What will I learn in this masterclass?

This masterclass covers the latest foundations of digital marketing strategy and planning. Whether you’re a beginner or an advanced marketer, you’ll gain valuable insights and contemporary knowledge to enhance your skills.

What payment options do you accept?

We offer convenient payment options, including debit, credit, Apple Pay, and Google Pay, ensuring a seamless and secure transaction experience.

Is the masterclass live or recorded?

The masterclass is asynchronous, allowing you to access and engage with the content at your own convenience. No need to worry about fixed schedules!

Will I receive a certificate upon completion?

While this masterclass itself doesn’t provide a certificate, upon successfully graduating from the Modern Marketing Certificate program, you will receive a certificate.

How can I get my questions answered during the course?

Rest assured, you’ll have access to a dedicated student success manager in our exclusive Slack community. Any questions you have throughout the masterclass will be promptly addressed and fully supported.

Do I get lifetime access to the course materials?

Absolutely! Once you enroll in the masterclass, you’ll enjoy lifetime access to all the course materials, so you can revisit and reinforce your learning whenever you need.

What is the expected time commitment for the masterclass?

The masterclass requires approximately seven hours of total class time for the strategy and planning module. We’ve designed it to fit your busy schedule without compromising the depth of learning.

$497

Add to Cart

No. of Classes	Discount	Total Price
1		497
2	5% OFF	944
3	10% OFF	1,342
4	15% OFF	1,689
5	20% OFF	1,988
6	25% OFF	2,237
7	30% OFF	2,435
8	35% OFF	2,584
9	40% OFF	2,684
10	45% OFF	2,733

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