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Introducing Strategy & Planning

with Kelly Rusk

Gain a deep understanding of strategic thinking and excel in the dynamic field of digital marketing with the Strategy & Planning Course, taught by renowned marketing consultant Kelly Rusk. Designed to cater to marketing professionals and beginners alike, this comprehensive course equips you with essential skills and knowledge to develop effective strategies and achieve remarkable results.
Over the span of four immersive sessions, Kelly Rusk will guide you on a transformative journey, demystifying the world of strategy and empowering you to make informed decisions that drive success in today's fast-paced digital landscape.

  • Core Strategy: Master core strategy principles to drive success.
  • Impactful Research: Conduct impactful research for informed decisions.
  • Brand Positioning: Position your brand effectively in the market.
  • Value Propositions:Ā Craft compelling value propositions that resonate.
  • Strategic Framework:Ā Develop a robust strategic framework for long-term planning.
  • Audience Insights:Ā Gain invaluable audience insights for targeting.
  • Competitor Analysis:Ā Conduct effective competitor analysis for a competitive edge.
  • Personalized Messaging: Craft personalized messaging strategies for engagement.
  • Audience Segmentation: Develop effective audience segmentation for tailored approaches.
  • Engagement Tactics:Ā Implement audience engagement tactics to build connections.
  • Conversion Strategies:Ā Convert ideal customers effectively through strategic approaches.
  • Resonant Content:Ā Create resonant digital content for impactful communication.
  • Engaging Strategies: Develop engaging content strategies to captivate audiences.
  • Channel Optimization: Optimize channel planning for maximum impact and reach.
  • Budget Allocation: Allocate marketing budget effectively for optimal ROI.
  • Accurate Tracking: Track marketing success accurately to measure performance.
  • Continuous Improvement:Ā Analyze initiatives for continuous improvement and growth.
  • Funnel Power:Ā Explore the power of the marketing funnel for conversions.
  • Acquisition & Retention: Drive customer acquisition and retention strategies.
  • Strategic Alignment: Align marketing tactics strategically for cohesive campaigns.
  • Conversion Strategies:Ā Develop conversion strategies for each funnel stage.
  • Optimize Funnel: Optimize the funnel for growth, scalability, and efficiency.
  • Data-Driven Insights:Ā Utilize data-driven insights for informed decision-making.
  • Lead Generation: Implement effective lead generation tactics for valuable leads.
  • Customer Journey:Ā Enhance customer journey mapping for a seamless experience.
  • Optimize Touchpoints:Ā Optimize funnel touchpoints for conversions and engagement.
  • A/B Testing:Ā Implement A/B testing for optimization and performance improvement.
  • Performance Measurement: Measure and analyze funnel performance for optimization.

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Classes
Discount Total
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1

497

2

5% OFF

944

3

10% OFF

1,342

4

15% OFF

1,689

5

20% OFF

1,988

6

25% OFF

2,237

7

30% OFF

2,435

8

35% OFF

2,584

9

40% OFF

2,684

10

45% OFF

2,733

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